We hire those who have already proven themselves. We reward those who have earned it.
We return love for love — and do good to those who do good to us. Our giving is always to those who we know have the means to give back to us in full.
And before we know it we’ve gone on for years without ever taking a risk on someone.
We’ve doubled down on those who have already made it, but fail to demonstrate the risk-taking love required to help someone break out of their cycle of destruction and grow into success.
As I think about building a business, my mind instantly goes toward surrounding myself with proven and accomplished talent. It’s the way of the world, and one which makes good reasoned, logical sense.
Yet there’s another path. A higher one set aside for a people governed by more than just sound business logic. These handful understand the responsibility we’ve been given to come alongside those with a passion but limited skillset. To teach them, not because they deserve it and not because it provides a guaranteed return, but because it gives them a chance to grow stronger.
They take the risk because it demonstrates a powerful love — the kind only found when we love those who are incapable of loving us back.
This is the kind of business I want to build.